Tom Sullivan Coaching

Tom Sullivan CoachingTom Sullivan CoachingTom Sullivan Coaching

1:1 coaching built for long term performance 

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About me

Who am I?

I’m Tom, a distance runner and coach with a focus on long-term development and sustainable performance.


I started running 3+ years ago to help lose weight, but quickly became addicted to seeing improvement in performance.


I've self coached my way to the following results:


2:28 Marathon

1:10 Half Marathon

32:38 10k

15:51 5k


I didn’t come through athletics or school cross-country. I started later, learned through experience and research, and built my performance through consistent, structured training over time. That journey of understanding what works, what doesn’t, and how to train around real-world constraints underpins how I coach today.


My goal is simple: to help runners train intelligently, stay healthy, and improve steadily over the long term, rather than chasing short-term gains that don’t last.


Why choose me?

I understand the setbacks, the plateaus and trial-and-error that most runners go through before things finally start to click because I've been there myself.


I trained for and completed a 2:30 and a 2:28 marathon around working a full time corporate job, so I understand the challenges of balancing training with work, family and maintaining a social life. 


I'm also in a unique position as a coach because I've lost 20kg, so I have a solid understanding of fuelling the body to perform while losing weight and building muscle. Whilst I'm not a nutritionist, I can share advice that helped me in my transformation to be fitter, leaner, faster, stronger and healthier.


Combining your effort and commitment with my experience and passion for helping others, I think we can achieve goals that you don't even realise are possible yet!


I will always prioritise your wellbeing and enjoyment, as I believe that those two are essential for performance and achieving long-term results.


I want you to get the most out of our relationship both in terms of performance, but experience and knowledge too. I will always try make sure that you understand the reasoning behind training, so eventually you'll be equipped with the tools to program training for yourself should you choose to.



What does 1:1 coaching include?

Personalised 1:1 Coaching and Support

1:1 coaching means your training is built entirely around you, your goals, schedule, strengths, and limitations. With ongoing feedback and adjustments as you progress.

Nutrition Guidance

Proper nutrition is essential for both health and performance. I will provide guidance and support to ensure that you're fuelling optimally and maintaining a healthy relationship with food. 

Racing Advice

To ensure we achieve the best possible race results we'll discuss race strategy, which includes pacing and mindset. I'll also curate a fuelling plan that will maximise your performance on race day.

Strength Training Advice

I started strength training at the same time that I started running and it's still a passion of mine. I credit strength training as one of the key reasons for why I've rarely had to deal with injuries.


Whether you want to improve your physique or do just enough to improve performance and stay injury free, I can provide full weekly strength workouts to fit around your schedule.

Ongoing Support

You’ll have ongoing support via WhatsApp, with the ability to message or send voice notes 24/7, or whenever questions come up. Training is delivered weekly through TrainingPeaks, with regular updates based on your progress and feedback.

Frequently Asked Questions

Please fill out the form at the bottom of the page and get in touch if you cannot find an answer to your question.

As long as you have a pair of running shoes and a watch to record your runs then you're all set!

There is no minimum term, but I ask that you try and commit to at least 3 months as this is generally when the best results are seen.

This coaching is for runners who are serious about improving. Whether that's racing faster, building consistency or training more intelligently. As long as you're willing give me your commitment then this is for you.

I coach across the full range of road distances, from 5k through to the marathon, with training adapted to the demands of each event.

Every plan is built from scratch around your goals, availability, training history, and lifestyle. Sessions are adjusted regularly based on how you’re responding to the training.

You’ll have ongoing support via WhatsApp for questions, feedback, or check-ins, and your training will be delivered and updated weekly through TrainingPeaks.

That’s normal. Training is adjusted to account for missed sessions, work stress, illness, or fatigue. The aim is long-term progress, not perfection.

Get in touch via the enquiry form and we’ll discuss your goals, background, and whether coaching is a good fit.

Yes. TrainingPeaks is used to deliver your training, track progress, and keep everything in one place. It integrates easily with Garmin, COROS, and most running platforms.

Training is reviewed continuously and updated weekly, with adjustments made as needed based on feedback, recovery, and performance.

Scheduled calls aren’t built into the coaching as standard, but I’ll often suggest a call at key points. For example to discuss how you’re feeling, set goals, review a block, or plan upcoming races. Equally, if at any stage you feel a call would be useful, I’m always happy to arrange one.


Day to day, most communication is handled via WhatsApp, and I frequently use voice notes to explain sessions, pacing, fuelling, or any questions in more detail. The aim is to make sure you feel clear, supported, and get the most out of the coaching.

Pricing - £100 per month

Includes personalised training delivered weekly, nutrition advice, strength training plans, 24/7 WhatsApp communication.

Contact Me

Please fill out the below if you're interested in coaching, and I'll get back to you shortly!

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